How To Effectively Promote Your Music Online : Build Your Own Website
Every serious musician should have his own web site, no doubt about it. But he also must be aware of its purpose. Websites are to offer information about you as artists, about your activities, discography, photos, prices of albums and concert tickets and where people can get them. So, this applies to already existing fans of your music, who already know about you. But, how can websites help us attract new fans? In other words, how can an average user of the Internet search engines (Google, Yahoo etc.) come across our site?
Objectively, it is very difficult. In these cases you should use so called search engine optimization (SEO) to your site, in order to get your music ranked better on the Internet. It is necessary to insert keywords, description and so on. But what keywords are related to your music? Let’s consider an example. You create ambient music, which is gentle like „butterfly wings”. It could be your keywords. BUT – type in „ambient music” in Google and you’ll get about 9,000,000 results! Where you are among those 9,000,000 and are you there at all? God only knows. :) Now type in „butterfly wings music”. There are about 680,000 results and the most of them pertain to some song with that title, not to your music’s style. Not to mention if we put „ambient music butterfly wings” together… The conclusion: it is almost impossible to perform good SEO when it comes to music.
But, what if you do make it with SEO? Can it turn the tables in your favor? Let’s see another example, based on my personal experience. I labeled my website (www.vidyps79.co.cc) „music of dreams and inspiration” and I wanted to see how Google would treat it. When I saw the results after a while, I was surprised and delighted: I was the first on the list! :) Check it out yourself: type in „music of dreams inspiration” and you’ll see the one that is on the top of the list, www.vidyps79.co.cc, among 5,000,000 results! At first sight, a remarkable success, which can bring plenty of visitors to my website and help my music make a big breakthrough on the market. But, guys, trust my word – there are much fewer visitors than you would expect the first place could bring… Why? Well, either people are not interested in „music of dreams and inspiration”, which is certainly not true, or people find such music among the already well-known authors, which is much more likely. But, haven’t I made this site, edited it and optimized it for web search engines (i.e. I did everything that was possible to do) in order to become famous and attract new fans? Unfortunately, it seems I have not… :( So what is a web site’s purpose supposed to be then? Just like I said, it is to give some more joy to already existing admirers of your music. And that is all you can expect.
In the next article we will say something about popular social networks such as Facebook, MySpace and YouTube, and if it’s (non)possible to advertise on them.
About the Author
VIDYPS Tech is a company that develops professional software applications to work with all types of media in the digital world. Find more info on http://soundsofsoftware.com.
7 Steps to Start Selling Your Art or Craftwork
What was “art” and “artists” like in the Ancient World based on this website?
http://www.arthistory.sbc.edu/artartists/ancmed.html
Can some one tell me a brief summery of what this website has to say about ancient times ?
also at the section section os this website page , it talks about the art and artists in the Middle Ages ,
what was Middle Age like also based of the website ?
The Greeks and the Romans recognized no system for the “fine arts.” They regarded these manual craftmen, painters and sculptors, highly and placed them alonside the visual artists.
The Middle Ages also inherited from antiquity the scheme of the seven liberal arts which served not only for a comprehensive classification of humanknowledge, but also for the curriculum of monastic schools down to the 12th century. The liberal arts were by then divided into the Trivium (Grammar, Rhetoric, Dialectic) and the Quadrivium (Arithmetic, Geometry, Astronomy, and Music).
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