Promotional Pens And The Art Of Color
When it comes to promoting businesses, few approaches are as popular or as wide spread as promotional pens. Pens are small, easy to carry, extremely useful to just about anyone anywhere, and are easy to give away to your customers, possibly to be passed on to potential clients in the future where new business can take root and grow. Promotional pens are a great way to get your business and your name out there and should not be overlooked when you are doing your advertising.
Cheap plastic pens are the norm in this case, however metal pens can leave behind an incredible impression and will last your customers longer since they will be more likely to take better care of them. If you have a good enough metal pen, your customers might even be inspired to find the ink to refill them when they run out rather than buying a new pen.
Metal pens are almost always offered in a simple chrome finish, which might be exactly what you had in mind for your promotional campaign, however you should not overlook the possibility of using color to great effect in your promotional pens. The right colors can evoke certain feelings in people, and might even make them more or less interested in your business as a result.
In general, the two colors other than polished metal and black that you will find are blue and red. These colors are the most common for good reason, as they tend to get people’s interest in your business, however they could also make your pens fade into the background along with all of the other red and blue promotional items that your client has received. The ideal would be to match your promotional pen to your company’s logo colors.
If your company logo does not have a distinct color, or if you would rather take things in a different direction, consider bold and interesting colors like green to spice up your metal pens and still get the interest of your clients. Green metal pens might just have your client thinking about the money that you can make working together, and that is just what you want them focusing on.
Colors can be hard to find in promotional metal pens in some cases, especially if you hope to have the metal itself tinted in any way. Red and blue will show up frequently, but you may have to look to accessories like the pen grip for color in many models. This can actually be a blessing, because promotional pens look even nicer and are likely to get even more use when they are of a style that is comfortable to use. Grips are extremely comfortable for many people, so this solution might just be the answer to two problems in one.
No matter what color you go for, your customers are sure to recognize the extra effort that you went to in order to make your company and your metal pens stand out from the rest.
About the Author
Gareth Parkin is the co-founder of Ideasbynet, the UK’s leading online supplier of
promotional pens
. Established in 2001, he has taken the UK gift market by storm.
Where is a good place to buy a calligraphy pen and some ink?!? ONLY IN MIDDLE SCHOOL SO MUST NOT BE TO MUCH!!!?
I tried calligraphy in art class and LOVE it! I have been drawing chinese symbols all week, but i really like the pen and ink better. I have saved up roughly $30 and am looking for a good place to get some. I like the pointed tips in the pens. PLEASE ANSWER! Really need help.
Check out any good arts and crafts store, they tend to have the calligraphy supplies in the same aisle where they keep all the drawing pencils, colored pencils and so on. I have seen sets where you get the pen, different nibs, ink cartridges and an instruction booklet. But, I would suggest that you borrow a book on calligraphy from the library and just buy the pen, ink and some paper to practise on. I have also seen india ink in the craft section at Walmart, but I don’t know what the quality is like, so I would buy it from an arts and crafts store. There are a lot of different calligraphy styles, so you can have a lot of fun working your way through them. You might also want to take a look at illuminated script since you like calligraphy so much. This is the decorative capital letter at the start of a book or chapter. It involves a lot of work for just that one letter, but the result is really nice. Two books that will be good resources for you are The Calligrapher’s Bible-100 Complete Alphabets and How to Draw Them by David Harris and The Bible of Illuminated Letters- A Treasury of Decorative Calligraphy by Rosemary Buczek & Margaret Morgan. Hope this information helps you out and gets you inspired. I have the first book and it’s excellent. Check to see if your library has one or both of these titles and see if you like them. Then, if you do, you can buy them to have on hand to refer to when necessary. Amazon carries both of them.
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